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Neetu Singh (40)
Housewife | Moderate Tech Comfort
“I don’t have time to plan my meals,” she sighs as her children rush out for school.
Background:
Neetu’s day starts at 6 AM preparing breakfast and guiding her kids through remote classes. Last month she discovered during a routine checkup that her hemoglobin and iron levels are low. She’s on daily iron supplements prescribed by her doctor—and was told to eat more iron-rich foods—but struggles to translate that advice into her hectic routine.
Goals:
- Stay energized so she can keep up with her children’s activities despite her anemia.
- Recover her iron levels faster by following a diet plan that complements her family’s meals.
Pain Points:
- “No time to plan meals” makes her anxious about getting enough iron-rich foods.
- Conflicting online advice leaves her overwhelmed and uncertain which foods actually boost iron absorption.
- Failed attempts at “iron diets” trigger guilt and discourage her from trying again.
Behaviors:
- Scrolls through 5-minute recipe reels on Instagram during kids’ online classes, looking specifically for “iron-boosting” recipes.
- Saves diet plans in WhatsApp group chats but rarely revisits them because they don’t fit her meal timings.
- Begins morning walks in nearby parks when motivated, but often stops when she feels fatigued.
- Sips tea on an empty stomach each morning—which her doctor warned might inhibit iron absorption.
Needs / Opportunities:
- Iron-focused meal charts generated automatically from her uploaded blood report.
- Voice-guided, Hindi reminders timed around her supplement schedule to reinforce iron-rich choices.
- Gentle nudges celebrating small improvements in her blood counts.
- Family-friendly recipe filters that highlight dishes rich in iron and vitamin C (for better absorption), so she can cook once for everyone.
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Raj Patel (26)
Freelance Designer | Tech-Savvy Health Skeptic
“Every diet I try fails—why bother?” he mutters, scrolling past another Instagram post about “miracle weight loss.”
Background:
Raj works long hours balancing freelance projects and caring for his aging parents. Five years ago, he started experimenting with diets after a doctor warned him about pre-diabetic symptoms. Despite investing time and money into keto, intermittent fasting, and detox plans, he sees no lasting results. His self-esteem has plummeted, and he now avoids health conversations altogether.
Goals:
- Break the cycle of failed diets and regain control over his health.
- Find a sustainable, science-backed approach tailored to his body’s unique needs.
- Boost confidence by achieving visible progress (e.g., reducing belly fat, improving energy).
Pain Points:
- Frustration with conflicting advice (e.g., “One day it’s carbs, the next it’s fats—are villains!”).
- Insecurity about his body and embarrassment over relapsing into old habits.
- Discouragement after investing effort into plans that didn’t work, leaving him skeptical of “solutions.”
Behaviors:
- Saves diet and fitness content directly in health apps, but rarely follows through due to unclear guidance or mismatch with his schedule.
- Starts strong with 30-day challenges (e.g., abs routines, low-carb weeks), but gives up quickly when motivation dips or fatigue sets in.
- Scrolls YouTube and Instagram for personal transformation stories, hoping to find inspiration—but often feels overwhelmed by vague, one-size-fits-all advice.
- Downloads progress-tracking apps, occasionally logs meals or steps, but abandons them after a few days due to inconsistency or lack of feedback.
Needs / Opportunities:
- Personalized health analytics (e.g., DNA-based diet recommendations, AI tools that adapt to his bloodwork or metabolism).
- Expert validation of health advice through short video consultations with nutritionists or doctors.
- Non-judgmental community support via apps or forums where he can share setbacks and small wins without shame.
- Progress tracking that celebrates incremental improvements (e.g., “Your energy levels improved by 20% this month!”).
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